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Case Studies

Dale Jarrett Ford – Dramatic Revenue Increase Using bridgeSpeak AR’s Customer Mining Programs

Orchard Chrysler-Dodge-Jeep Drives Up Customer Satisfaction with bridgeSpeak and Cantata Technology

Literature

bridgeSpeak® AR
All Automatic…
Speech Interactive Voice Response Communication System for Auto Dealerships

bridgeSpeak® AR
Don’t Just Talk to Your Customers – Interact!

 

bridgeSpeak AR Customer Testimonials

Holiday Auto Group – Dramatic Shift

“Our operator thinks she has gone to heaven; with the additional time she now has, we have trained her to handle due accounts payable. Our workload shifted so dramatically at our Dodge store that when our night operator left, we did not need to replace her.”

“In the first 30 days of use, we had our first Saturday sale using bridgeSpeak. We communicated this event to our customers with bridgeSpeak and sold 25 cars, the best we’ve ever done. Additionally, our Lube and Filter business is up 20%. This is a key component of long-term customer retention. And we’re receiving key CSI feedback from our customers’ messages on bridgeSpeak, so that we can stay ahead of any CSI issues before they get to the factory or another dealer.”
Jack Holden, Fixed Operations Director

Keeler Motor Car Company – Best Investment

“bridgeSpeak is the best investment we made all year. It has helped us lower our overhead and grow our revenue, and it has worked great with our customers.”
John Waterhouse, CFO

Dick Huvaere's Richmond Chrysler Dodge Jeep – Growth Without Extra Overhead

“In the first 2 days bridgeSpeak’s Auto Attendant was turned on, my receptionist came to me looking for more work. I was finally able to hand off the pile of work sitting on my desk waiting for her that she had been unable to attend to because she was tied to the phone. Customer reception has been great, and it is helping me continue to grow the business without adding more overhead. This is all in addition to the substantial revenue being generated by the outbound calls.”
Jim Simpson, General Manager

Dale Jarrett Automotive Group – “A Real Money Maker”

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“bridgeSpeak is a product that does what it is advertised to do! We have seen a marked improvement in return service visits for customers involved in specific automated call programs initiated by our dealership through bridgeSpeak. We can customize any criteria to be used and it is pulled right from our dealer management system or any data we provide to bridgeSpeak. System is always working within the parameters set by us; it doesn’t take a day off. The voice recognition software is truly remarkable and the system is still customizable for our specific needs.”
Kevin D. Burke, Fixed Operations Director

Beck Imports – Competitive Advantage

“bridgeSpeak AR allows us to route inbound calls and notify our customers on a daily basis with no work from our staff. It is automatic, generating thousands of interactive calls a day, with response rates as high as 25%. That’s a competitive advantage! It is completely in-house with no information ever leaving the dealership. Your imagination is the only limitation.”
Skipper Beck, Owner

Heidebreicht Chevrolet – Awesome Potential

“So far the results you had forecasted have been exceeded. My favorite module, as you know, is Customer Mining. With the ability to pull from any fields in my DMS, the potential here is awesome."
Kurt Heidebreicht, President

Clarkston Chrysler Jeep – Delighted with the System

“I have been delighted with both the system and the level of support we have received from bridgeSpeak. The system requires little, if any, increase to our workload. The customer mining functions are generating additional revenue that more than pays for the system."
Bob King, Service Manager

Taylor Automotive – $122,190 Revenue

Taylor Automotive Family captured approximately $122,190 in additional revenue in less than 45 days after its initial deployment of bridgeSpeak Automotive Retail. "We have had a seamless changeover to bridgeSpeak's software, and the initial results are well beyond my expectations.”
Steve Taylor, President

Success

Real success in the world of dealerships is reflected by real results. Take a look at these results achieved by bridgeSpeak customers:

  • One customer captured $122,190 in additional revenue in less than 45 days after their initial deployment of bridgeSpeak AR.
  • One customer was losing up to 20% of their new car sales leads due to operators putting customers on hold during peak times. bridgeSpeak AR's Auto Attendant eliminated this problem by immediately routing and answering the calls.
  • Another customer experienced a 75% reduction in the number of operator-handled calls, leading to better employee utilization and improved customer service.
  • 100% tracking of all OEM (manufacturer) required customer follow-up, resulting in top percentage ranking in manufacturer zone for customer follow-up.